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Sometimes you have a physical address but no email address.Send a direct-mail offer they can only get by going to your website and joining your email list.Include a link to your website where visitors will find your opt-in form.Reward employees for collecting valid, testable email addresses.Set a lightbox to appear asking for an email address whenever someone is about to navigate away from your website or blog.Platforms like Buddy Press for Word Press make it easy to set up a community and foster interaction between your brand and your customers.


If you have snail-mail information to match an email address, send a postcard asking the contact to provide you with an updated email address so you can stay in touch.Encourage them to forward the link to your sign-up page to friends and family.


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