Extending their online service with live chat was a logical next step in reinforcing this competitive advantage.Electronics are complex products by nature, which makes the average consumer thirsty for additional advice and explanations next to the standard product descriptions.
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It seems the chat works as a functional and important instrument for increasing conversion.
Founded in 1999, Cyberport is one of Germany's most successful dealers in consumer electronics.
And if you simply can’t wait any longer, get online and sneak a peek at the popular Christmas Market on the webcam.
Snapshots of the festive activities are updated every three minutes.
Before buying upscale IT-products, customers want to make sure that they get exactly what they need.