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Extending their online service with live chat was a logical next step in reinforcing this competitive advantage.Electronics are complex products by nature, which makes the average consumer thirsty for additional advice and explanations next to the standard product descriptions.

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It seems the chat works as a functional and important instrument for increasing conversion.

Founded in 1999, Cyberport is one of Germany's most successful dealers in consumer electronics.

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Before buying upscale IT-products, customers want to make sure that they get exactly what they need.


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