According to Garcia, "Because of the price tag and the emphasis on long-term relationships...
Compatible Partners' users are seen as quite desirable." but, as of March 1, 2012, it shows the last time the person logged on to e Harmony (non-mobile browsers only).
During 2009–12, new memberships, retention rates and time spent on the site decreased.
In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.
When it began, e Harmony did not offer same-sex matches; it now offers them through a separate service, Compatible Partners.
Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said "calls for some very careful thinking. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it." Theodore B.
Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
This can be an elaborate ruse lasting weeks – perhaps they will concoct a trip abroad and later a sudden crisis that leaves them in urgent need of cash.
Satoshi Kanazawa said that part of the success of e Harmony can be explained by the high cost of entry in terms of the amount of time required to answer the initial questionnaire—over 18 hours, although other sources put the time to complete the relationship questionnaire at approximately one hour.