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A new social network is trying to overturn traditional Italian attitudes by giving women the chance to “shop for men”.
As you’d expect, which now has almost 30,000 users, has not escaped criticism, with some suggesting it to be sexist. In a country where a former prime minister is on trial for buying sex from an underage prostitute and semi-naked showgirls are constantly being paraded on television screens, isn’t Vavassori simply turning the tables and objectifying men?
Not so - the difference is that the site is ironic, he says.
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The Local speaks to the founder to find out how it all works.
Many Italians are, in fact, disturbingly handsome and even if you manage to find one who isn't, he will compensate for it with his charm, sensitivity, romantic nature, and good taste in fashion.Quite a few male users of the site fancy themselves as a “simpaticione” (nice guy) or a“creativo” (creative type), though Vavassori admits that the majority fit the traditional macho Italian stereotype.Only when the site’s staff deem an applicant to be a “quality product” is he allowed to join.At our Italian speed dating events you could meet up to 15 single men and women just like you!
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“I soon realized how irritating they can be for a woman using these kind of services,” Vavassori tells The Local.