In the UK for example, clearance must be given by the body Clearcast.
Another example is Venezuela where clearance is governed by a body called CNAC.
Television advertising involves two main tasks: creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.
To accomplish the first step means different things in different parts of the world depending on the regulation in place.
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared.
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.
Advertisers and marketeers may refer to television commercials as TVCs.The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall Mc Luhan.